August 26, 2019 the hoth

promo video

Are you looking to ramp up attendance numbers at your next event? If so, a promo video is an ideal way to spark interest.

However, before you start recording, it’s smart to do a little planning. You want to make sure your efforts are successful and you don’t have time to waste on a film that falls flat.

Today, we’re sharing five qualities that set an effective promo video apart from the rest.

Ready to learn more? Let’s go!

1. High Production Quality

Think of all the fuzzy, low-quality commercials you’ve seen that make you immediately write-off the company behind the camera.

You don’t have to break the bank and buy the best, most expensive video gear on the market. Yet, you want to make sure your audience can see and hear you. That’s why sound, lighting, and framing are all important.

Lacking the equipment or expertise to create a clear, polished, top-shelf video? Partner with a video production company that has access to the best tools of the trade.

2. Entertaining Content

Studies show that we now have an attention span that’s shorter than a goldfish’s. The best promo marketing videos are those that get the message across while still keeping their audience captivated.

Regardless of your industry niche, you can find ways to make any event seem interesting. For instance, a short event sizzle reel gives a dynamic, bite-sized first impression that leaves viewers wanting more!

3. Concise Message

No one wants to listen to a talking head wax poetic about a brand’s mission for five minutes before launching into an event description.

Keeping the goldfish visual in mind, an effective event video gets to the point in the first 10 seconds. It also makes use of every second after that, wasting no opportunity to connect, answering questions such as:

  • When is the event?
  • Where is the event?
  • Why are you holding the event?
  • Who will be at the event?
  • Why should I go to the event?

4. Plenty of Movement

An easy way to hold your audience’s attention? Keep the frames short and full of action.

Experiment with different camera angles and consider using graphics or illustrations to break up scenes. This keeps the content flowing and gives you plenty of mediums through which you can promote.

5. Storytelling

Want to convince people to come out to your event? Share the story and mission behind it!

Research shows that 80% of people want brands to tell a story, and most prefer those featuring regular people, not the industry elite.

Instead of putting your CEO on camera, highlight the employees behind the scene involved in event production. They’re close to the event and can share why it’s so important.

Create an Event Promo Video to Boost Turnout

You’ve invested time, money and energy into your event, and you want people to show up in droves! When you’re ready to share details online, why not leverage the incredible power of video to give voice to your mission?

A promo video can be the ideal way to spread the word and ignite local buzz, but it can be costly, time-consuming and resource-draining to make one on your own.

That’s where we come in.

We’re a digital marketing agency designed to help brands tap into the power of video to deepen client relationships, increase conversions and build their bottom line.

Contact us today for a complimentary discovery session and learn how we can transform your marketing approach, one reel at a time.