Video marketing is the gold standard in digital marketing today, and it’s easy to see why. People watch more than 100 million hours of videos on Facebook every single day – that’s more than 11,000 years of video every day. And videos are 1,200 percent more likely to get shared than text and images combined.
But it can be hard to know where to start with video marketing; you have to sort out the technology, the editing software, and the concept. Working with a video production company can help you manage that process much more effectively. Read on to discover the benefits of hiring the pros for your video project.
1. High Production Value
When you’re creating a video, you want it to be the highest quality you can get, and that means a lot of investment in equipment, training, and editing software. But video production companies already have the equipment and know-how to produce high-quality videos. You can be sure you’re getting the best video possible when you hire the pros.
2. Creative Input
A big part of coming up with a creative concept is knowing what’s out there already and what’s possible with the equipment you’re working with. Video production companies spend their lives immersed in this work, so they can come up with ideas you never could have imagined. Not to mention having an outside perspective on your project or company can kickstart some new ideas for how to approach the message you want to send.
3. Marketing Expertise
If you’re producing a marketing video, it can seem a lot like you’re running off guesswork. Yes, video marketing is a powerful tool, but you have to know how to use it right. Video production companies have experience doing video marketing and can make sure you get the biggest return on your investment.
4. Better Efficiency
If you try to produce your own video, you’re going to spend a lot of time and resources trying to make a video that will turn out less than perfect. Video production companies can save you a lot of time and money. They’re got their process down to an art, so they’ll be able to work efficiently to get you the best video possible.
5. More Dependable
Another roadblock you’re likely to run into trying to make your own video is getting people there to act in it. Friends are great, but they might show up late or cancel at the last minute. Video production companies work with professionals who will show up for the shoot, get the work done well and quickly, and make sure you meet your deadline.
Hire a Great Video Production Company
Making videos takes a lot of work, and working with a video production company can make sure you get the best result. They’ll help you craft a great video using the best equipment, market it effectively, and use your budget as efficiently as possible. Why try to DIY it when you could work with the pros?
If you’d like to get help from the best on your next video, get in touch with us at Manifesgo. We’ve worked with clients like Fischer and Porsche to produce high-quality videos that will turn customers’ heads. Learn more about our custom video options and get started creating your next piece today.