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The Hidden Advantages to Corporate Videos

corporate videosWondering if you need to create corporate videos?

Thinking about getting some videos made for your business?

Video is one of the most effective and engaging forms of content these days, so it’s important that your business makes the most of it. Making video content can be beneficial to your business and can do a lot to help you gain new customers and clients.

If you’re ready to learn more, you’re in the right place. Below we’ll tell you about the hidden advantages of corporate videos.

1. Videos Are Shareable

One of the best reasons to make corporate videos is because they are incredibly shareable.

Posting videos on your website, on social media, and elsewhere on the web won’t just allow you to reach your current audience. It can help you to reach the friends and family of your followers as well because many of your customers will want to share your videos with the people they know.

If done right, making business videos can earn you a lot of free word-of-mouth advertising and your videos could even go viral.

2. You’ll Build Brand Awareness

Another benefit of video content is that it can be very useful for spreading awareness about your brand.

With corporate videos, you can tell your brand story in a new and engaging way or market your latest products and services to your followers.

Because videos can be so shareable and engaging, your brand name will spread much further out. Great video content can be very effective for getting the word out about your brand or business in a creative way that isn’t overly spammy or promotional in nature.

3. Your Website Traffic Will Grow

The videos your business creates can also help to increase the amount of traffic you get.

Many people who see your videos won’t just watch them and then continue going about their day. Many will be inspired to visit your website, to buy a product, or to learn more about your business as a result of watching it.

Especially if you use a great call-to-action, engaging videos will inspire more people to come to your website and to further connect with your business as a result.

4. You’ll Gain Better SEO Rankings

It’s also important to know that Google and other search engines have a high preference for video content. Especially if you do it right, creating videos and uploading them to your website can have a positive impact on your site’s search rankings.

Improving SEO is a big part of getting more website traffic and more customers online, so adding more video content can be useful.

5. Video Can Be Used In Many Ways

One of the best things about videos is that there are a lot of different options for how you can use them to improve your business. Video can be used for more than just basic promotional ads.

Corporate video can be used for employee training or customer education. They can also be used to show product demonstrations or to give customers an inside look into your company culture.

Making the Choice to Invest in Corporate Videos

If you want to make your business more successful online, you need to be using corporate videos to your advantage. By making the most of video content, you’ll find that marketing your business online becomes a much easier task.

Ready to launch a strategic video marketing campaign? Contact us today to learn more about how we can help you meet your goals.

As Seen on TV: How to Live Stream Your Events Successfully

Thinking about live streaming a business event?

Wondering how to live stream an event successfully?

Live streaming an event can do a lot for your business and can be a great way to build your brand, increase awareness, and sell more products.

However, while there are many reasons to live stream an event, there are just as many things to do to ensure it goes smoothly. Without proper planning, broadcasting live won’t get your business the results you’re hoping for.

Luckily, we’re here to help. Below we’ll give you our top tips for live streaming your events and getting the most out of your broadcast.

1. Get the Right Technology In Place

One of the first things you need to do when planning a live streaming event is to ensure you have the right technology in place.

You should have professional video equipment that is capable of streaming your event live. You’ll need a camera, a computer, microphones, cables, a mixer, and a lot of other equipment as well. You should also know how to set it up properly.

Additionally, you’ll also need software or some kind of streaming platform to use for streaming your event. You’ll also need to ensure that your bandwidth requirements are being met.

2. Choose Your Setting Carefully

A big part of hosting a successful live streaming event is to ensure that you have set up the event space perfectly.

It’s essential to ensure that the event space is well-lighted. Additionally, any presenters should know how to sound and look great on camera and should mesh well with the backdrop.

While the quality of the video, the bandwidth, and the equipment you use is important, it’s just as crucial that the setting of your streaming video looks nice as well. Be sure that it shows the professionalism of your business or organization and that it looks great on camera.

3. Test Your Equipment Thoroughly

Another thing you need to do when broadcasting an event is to as much equipment testing as you can beforehand. If possible you should do a full test run of your business event and rehearse any important changes or transitions that are going to occur.

Ensuring that any sound equipment is working properly, that lighting is as it should be, and that your streaming equipment doesn’t fail you is crucial to a good streaming event. If there is anything that goes wrong in the test run, you’ll still have time to fix it before the real event begins.

4. Encourage Audience Engagement

Another way that you can improve your live broadcast is to make it more interactive. Fostering audience engagement should be a big goal for hosting a successful live streaming event, so make sure that you give remote audience members a chance to get more involved.

Using a streaming service that has a live chat feature or that allows audience members to interact with the host of the event can be a great way of doing this. However, don’t be afraid of getting creative and looking for more ways to get your audience members more invested in your presentation as well.

5. Check Your Results

It’s also important to track important data and engagement metrics for the event to understand exactly what it did for your business.

Some analytics and measurements you may want to look more closely at are what questions your audience asked during the event as well as what behavior they engaged in on your website and social media channels during and after the broadcast.

Using analytics will let you know if your event was a success and can also inform you how to approach your next broadcast as well.

Learning How to Live Stream a Business Event

If you’re trying to learn how to live stream your business event, there’ s a lot to think about to get it right. By thinking carefully about the entire process beforehand, you may find that you’re able to have a trouble-free live streaming event that also gets your business serious results.

Looking for help with your live streaming event? Connect with us today to learn more about what we can do for you.

5 Steps for Creating an Effective Video Marketing Strategy

video marketing strategyWhat if you could put the perfect advertisement in everyone’s hands?

In the age of streaming and smartphones, no marketing is quite as effective as video marketing. Video lets you bring your company to life and share it with prospective customers all around the world.

To get the most out of video, you need a good video marketing strategy. Keep reading to discover our top 5 tips!

1. Tight Scripts

Some of the best commercials you have ever seen probably look natural and unscripted. But take it from us: it takes a lot of planning and preparation to look smooth and natural.

Make sure you create a precise script for each video. And remember: video scripts are about more than simple dialogue. The script should take note of what is happening onscreen at key points (such as a demonstration of your website’s login screen) so everyone knows what the audience will see.

Never forget that video ads tend to be pretty short. Everything should culminate in a call to action for your demographic.

2. Build Around Campaign Goals

It’s tempting to create videos whenever inspiration strikes. But for maximum success, you should craft each video as part of a larger campaign goal.

For example, do you want videos that enhance sales or simply build your brand? Do you want a clip that may “go viral” or something to enhance the content of your company website?

And videos should also revolve around your key demographic. Ultimately, each video should be part of a larger road map.

3. Mixture of Videos

Any marketing campaign should include a mixture of different video types. One reason for this is that it allows you to craft different videos for different stages of the campaign. In this way, video can function like an extension of the sales funnel for your customers.

Another reason is that this helps you appeal to as many customers as possible. Some customers may love a humorous video while others may love a straightforward “how to” video. By offering both, you get more customer appeal.

4. Sensible Budget

You may not think you can fit video marketing into your existing budget. However, you can (and should) keep the budget under control by using existing equipment.

As an example, you don’t need a fancy camera to get started. You can actually shoot and edit videos entirely with your iPhone.

The key to good-looking video is proper lighting. But you can creatively use light sources around the office and even use existing employees as video actors.

Just like that, your video campaign became much more affordable.

5. Focus On Youtube

Traditional marketing wisdom is to go where your customers are. When it comes to video, that means advertising on Youtube.

By creating Youtube pre-roll ads, you get the natural advantage of Youtube as a platform. More importantly, Youtube can help your ads reach very specific demographics.

While you’ll need to budget in the cost of the integrated Google Ads, these pre-roll videos offer an amazing ROI for your company.

Video Marketing Strategy: Time to Press “Play”

Now you know the secrets to a good video marketing strategy. But do you know who can help bring it to life?

We specialize in all aspects of video production and marketing. To see how we can help your business grow, contact us today!

5 Key Benefits of Hiring a Video Production Company

video production

Video marketing is the gold standard in digital marketing today, and it’s easy to see why. People watch more than 100 million hours of videos on Facebook every single day – that’s more than 11,000 years of video every day. And videos are 1,200 percent more likely to get shared than text and images combined.

But it can be hard to know where to start with video marketing; you have to sort out the technology, the editing software, and the concept. Working with a video production company can help you manage that process much more effectively. Read on to discover the benefits of hiring the pros for your video project.

1. High Production Value

When you’re creating a video, you want it to be the highest quality you can get, and that means a lot of investment in equipment, training, and editing software. But video production companies already have the equipment and know-how to produce high-quality videos. You can be sure you’re getting the best video possible when you hire the pros.

2. Creative Input

A big part of coming up with a creative concept is knowing what’s out there already and what’s possible with the equipment you’re working with. Video production companies spend their lives immersed in this work, so they can come up with ideas you never could have imagined. Not to mention having an outside perspective on your project or company can kickstart some new ideas for how to approach the message you want to send.

3. Marketing Expertise

If you’re producing a marketing video, it can seem a lot like you’re running off guesswork. Yes, video marketing is a powerful tool, but you have to know how to use it right. Video production companies have experience doing video marketing and can make sure you get the biggest return on your investment.

4. Better Efficiency

If you try to produce your own video, you’re going to spend a lot of time and resources trying to make a video that will turn out less than perfect. Video production companies can save you a lot of time and money. They’re got their process down to an art, so they’ll be able to work efficiently to get you the best video possible.

5. More Dependable

Another roadblock you’re likely to run into trying to make your own video is getting people there to act in it. Friends are great, but they might show up late or cancel at the last minute. Video production companies work with professionals who will show up for the shoot, get the work done well and quickly, and make sure you meet your deadline.

Hire a Great Video Production Company

Making videos takes a lot of work, and working with a video production company can make sure you get the best result. They’ll help you craft a great video using the best equipment, market it effectively, and use your budget as efficiently as possible. Why try to DIY it when you could work with the pros?

If you’d like to get help from the best on your next video, get in touch with us at Manifesgo. We’ve worked with clients like Fischer and Porsche to produce high-quality videos that will turn customers’ heads. Learn more about our custom video options and get started creating your next piece today.

We know video

Sharon from BedVoyage Talks about EfinityTech and ManifesGo as partners in her company’s success.

Sharon from BedVoyage uses ManifesGo and EfinityTech as her go to digital marketing solution providers.
For websites, reach out Vaughn at EfinityTech.com at 360-805-8483
For Video Production, Howard at ManifesGo at 206-355-0313 – Videos starting at $300
And please visit BedVoyage.com for your luxury bamboo sheets, bamboo towels and their new line of Baby Panda infant products.

Are Videos Too Much Work?

Does the process of creating videos seem like too much work?

Are you ready to start creating videos that help grow your business? Creating videos doesn’t have to be difficult, in fact then can be super easy and even easier than writing a blog. Watch this video and see for yourself.

5 Tips on How to Choose a Corporate Videographer

corporate videographerA picture is worth a thousand words, but is a video worth more?

Capturing the true essence of your company and its projects is a huge task to take on so you’ll need a little help. The tricky part isn’t finding help, it’s finding good help.

There are plenty of people in the world who have dived into the world of videography, but you need someone who will go above and beyond in creating your vision. You may have had a few flunks in the past, but we are here to help.

Keep reading below for 5 tips on choosing the best corporate videographer.

1. Search for Talent and Experience

While there is some value in discovering a diamond in the rough with an emerging company, make sure whoever you hire has some sort of experience. The videographer company doesn’t have to be the most popular or expensive, but they should know what they are doing.

Every member of the team needs to be professional, creative, and good at what they do. Whether they are helping with edits or the actual shooting of the project, team members should have past education and work to show.

Don’t be afraid to dig into personal portfolios and search past projects to gain an understanding of skill level.

2. Choose Detail-Oriented People

Creating audiovisual content isn’t a piece of cake. There are so many moving pieces and parts. You want a team that will pay attention to every single one of them.

Between helping people look and sound good on camera and choosing the best song, you want every piece to be perfect. If something isn’t perfect, the videography team you choose should be able to pick it out and fix it.

3. Get a Team Who Cares

No one would date someone who doesn’t show any interest in their goals. You shouldn’t choose a corporate videographer who doesn’t show interest in your business and overall mission.

You want a team that is going to ask questions and does their own research to have a better grasp of exactly what you’re trying to market. Help them by preparing a project brief.

4. Know Your Budget and Timeline

It can be easy to get caught up in the fluffy details of a shoot. The locations, outfits, and the script can be exciting.

However, you don’t want to lose focus on your timeline and budget. Choose a company that works efficiently and can have everything done when you need it and can stay in the budget you agreed on.

5. Make Sure They Are Creative

They need to be professional and detail-driven, but they also need to be creative.

You want your video to be full of fresh ideas and stimulating visual content. Staying ahead of the game will help push your company to the next level.

The Best Tips on Choosing a Corporate Videographer

These are the short, sweet, and best tips on choosing a corporate videographer. Follow these 5 tips, and you can’t go wrong.

Before you choose anyone, know exactly what your main goal and vision are for the project and video. Determine a timeline and budget, and select an awesome team of people to help everything come to life.

If you need more help with marketing for your business, make sure to check out the amazing services we offer.

5 Essential Qualities of an Effective Event Promo Video

promo video

Are you looking to ramp up attendance numbers at your next event? If so, a promo video is an ideal way to spark interest.

However, before you start recording, it’s smart to do a little planning. You want to make sure your efforts are successful and you don’t have time to waste on a film that falls flat.

Today, we’re sharing five qualities that set an effective promo video apart from the rest.

Ready to learn more? Let’s go!

1. High Production Quality

Think of all the fuzzy, low-quality commercials you’ve seen that make you immediately write-off the company behind the camera.

You don’t have to break the bank and buy the best, most expensive video gear on the market. Yet, you want to make sure your audience can see and hear you. That’s why sound, lighting, and framing are all important.

Lacking the equipment or expertise to create a clear, polished, top-shelf video? Partner with a video production company that has access to the best tools of the trade.

2. Entertaining Content

Studies show that we now have an attention span that’s shorter than a goldfish’s. The best promo marketing videos are those that get the message across while still keeping their audience captivated.

Regardless of your industry niche, you can find ways to make any event seem interesting. For instance, a short event sizzle reel gives a dynamic, bite-sized first impression that leaves viewers wanting more!

3. Concise Message

No one wants to listen to a talking head wax poetic about a brand’s mission for five minutes before launching into an event description.

Keeping the goldfish visual in mind, an effective event video gets to the point in the first 10 seconds. It also makes use of every second after that, wasting no opportunity to connect, answering questions such as:

  • When is the event?
  • Where is the event?
  • Why are you holding the event?
  • Who will be at the event?
  • Why should I go to the event?

4. Plenty of Movement

An easy way to hold your audience’s attention? Keep the frames short and full of action.

Experiment with different camera angles and consider using graphics or illustrations to break up scenes. This keeps the content flowing and gives you plenty of mediums through which you can promote.

5. Storytelling

Want to convince people to come out to your event? Share the story and mission behind it!

Research shows that 80% of people want brands to tell a story, and most prefer those featuring regular people, not the industry elite.

Instead of putting your CEO on camera, highlight the employees behind the scene involved in event production. They’re close to the event and can share why it’s so important.

Create an Event Promo Video to Boost Turnout

You’ve invested time, money and energy into your event, and you want people to show up in droves! When you’re ready to share details online, why not leverage the incredible power of video to give voice to your mission?

A promo video can be the ideal way to spread the word and ignite local buzz, but it can be costly, time-consuming and resource-draining to make one on your own.

That’s where we come in.

We’re a digital marketing agency designed to help brands tap into the power of video to deepen client relationships, increase conversions and build their bottom line.

Contact us today for a complimentary discovery session and learn how we can transform your marketing approach, one reel at a time.

2019 State of Video Marketing Guide

It’s the First Day of Q2 – Does Your Marketing Plan Need Some Dynamic Help?

We coach our business clients to review their company’s annual marketing plan at least quarterly if not monthly. Today is the first day of Q2. Have you been focusing on the right things and hitting the key milestones on time? Are you getting the engagement and sales results you want?

Download for FREE ManifesGo’s 2019 State of Video Marketing as it might help you refine your 2019 plan.

The document covers Insights and trends that help propel connections and sales using video. Enjoy!