Thinking about live streaming a business event?
Wondering how to live stream an event successfully?
Live streaming an event can do a lot for your business and can be a great way to build your brand, increase awareness, and sell more products.
However, while there are many reasons to live stream an event, there are just as many things to do to ensure it goes smoothly. Without proper planning, broadcasting live won’t get your business the results you’re hoping for.
Luckily, we’re here to help. Below we’ll give you our top tips for live streaming your events and getting the most out of your broadcast.
1. Get the Right Technology In Place
One of the first things you need to do when planning a live streaming event is to ensure you have the right technology in place.
You should have professional video equipment that is capable of streaming your event live. You’ll need a camera, a computer, microphones, cables, a mixer, and a lot of other equipment as well. You should also know how to set it up properly.
Additionally, you’ll also need software or some kind of streaming platform to use for streaming your event. You’ll also need to ensure that your bandwidth requirements are being met.
2. Choose Your Setting Carefully
A big part of hosting a successful live streaming event is to ensure that you have set up the event space perfectly.
It’s essential to ensure that the event space is well-lighted. Additionally, any presenters should know how to sound and look great on camera and should mesh well with the backdrop.
While the quality of the video, the bandwidth, and the equipment you use is important, it’s just as crucial that the setting of your streaming video looks nice as well. Be sure that it shows the professionalism of your business or organization and that it looks great on camera.
3. Test Your Equipment Thoroughly
Another thing you need to do when broadcasting an event is to as much equipment testing as you can beforehand. If possible you should do a full test run of your business event and rehearse any important changes or transitions that are going to occur.
Ensuring that any sound equipment is working properly, that lighting is as it should be, and that your streaming equipment doesn’t fail you is crucial to a good streaming event. If there is anything that goes wrong in the test run, you’ll still have time to fix it before the real event begins.
4. Encourage Audience Engagement
Another way that you can improve your live broadcast is to make it more interactive. Fostering audience engagement should be a big goal for hosting a successful live streaming event, so make sure that you give remote audience members a chance to get more involved.
Using a streaming service that has a live chat feature or that allows audience members to interact with the host of the event can be a great way of doing this. However, don’t be afraid of getting creative and looking for more ways to get your audience members more invested in your presentation as well.
5. Check Your Results
It’s also important to track important data and engagement metrics for the event to understand exactly what it did for your business.
Some analytics and measurements you may want to look more closely at are what questions your audience asked during the event as well as what behavior they engaged in on your website and social media channels during and after the broadcast.
Using analytics will let you know if your event was a success and can also inform you how to approach your next broadcast as well.
Learning How to Live Stream a Business Event
If you’re trying to learn how to live stream your business event, there’ s a lot to think about to get it right. By thinking carefully about the entire process beforehand, you may find that you’re able to have a trouble-free live streaming event that also gets your business serious results.
Looking for help with your live streaming event? Connect with us today to learn more about what we can do for you.