Interview with Bryan Heathman – Made for Success Publishing

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar

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Interview with Bestselling Author – Dr. Justin Blaney


Howard: Welcome to another episode of 10X Your Company. Today’s special guest, Dr. Justin Blaney. This guy’s a speaker, he’s an entrepreneur, he’s a bestselling author of get this, six books. This guy has helped thousands of individuals and organizations increase influence and generate demand for their ideas, products, and services. Help me welcome Dr. Justin Blaney! Good to have you.

Justin: Thanks for having me on the show. I’m excited about this.

Howard: Have a seat. And you know, thanks for waiting and letting me have you at the last second.

Justin: The last second. During the Seahawks loss. Unfortunately.

Howard: Better than a win right?

Justin: No that was cool, I was happy to get your text. And excited to be able to make this work.

Howard: Nice, nice. So what’s going? Tell me about any wins you’ve had lately, with do you call them customers? Clients?

Justin: So recently, we had a conference that we were trying to get about 800 people to attend. And it was a leadership conference and we were a few months out, had only sold about 300 of the tickets, that they needed to sell. Which was decent but not great. And we were able to come in and gauge with them and get all the way to their goal. And we’ve actually helped them in the past. They tend to try to do it in house. Sometimes they have tried to save some money and do it themselves. And sometimes it works and sometimes it doesn’t, so they know they can always call on us if they get into a bind, we can come in and help them get across the finish line.

Howard: Interesting, so there’s you, and you have a staff of people that you work with?

Justin: Yes. We have an office in Valor and we do work around the country, we do a lot of work in the Pacific Northwest and up and down the west coast as well. We have a team of about 15 individuals, a mixture of full time staff as well, there’s contractors we work with on a regular basis. I love hiring different people from different situations. Maybe a stay at home mom who only wants works 10 to 20 hours a week, be able to bring her on as a contractor so we can take advantage of her amazing skills, but also give her a chance to work out in the world with adults. But she is busy with a lot of other things, so she can’t commit to a full time job. Some of our contractors are in situations like that. Most of them work for us, they don’t have other clients.

Howard: So what would be the perfect avatar target audience, what kind of clients do you enjoy working with the most?

Justin: We work really well with clients from one to twenty million in sales. We can come in and really add a lot of value for clients who can afford to spend a little bit of money, they have a budget. Its always nice when a client has a budget.

Howard: Yes.

Justin: And then, but once they get to a certain size and they have a marketing VP and they have five or ten people in their marketing team, then oftentimes the kind of work that we do, we would rather just train them how to do it and how to add extra teeth to what they are doing and it’s cheaper for them to go and do it themselves, once you have a full time staff to be able to implement the work. So we like to add that type of value for the companies, 20 million and over. But for the small companies who can’t afford an entire team, they can hire us as their team and we can do a lot of that lead generation for them. Or we just provide the consulting and let them kind of run with the plan.

Howard: That is interesting, in my business, for me, with web development and design and video, I’m always trying to help my clients improve their lead generation and their conversions as well. My process is that I look for the weaknesses in their businesses and what they are not doing and how they are not connecting to their perfect target audience and avatar. We usually do a discovery meeting first, and identify some of the things they are looking at and what they want to do and balance that out with budget and so forth. Can you give me an idea of an approach of how you might work with a new client?

Justin: Yes, so every client tends to have a need, that’s probably why they are talking to you. They have something that they want and they’ve come to you with probably an idea of what they want solved. Oftentimes we come in and engage on that one problem, whatever it is that they need solved. Sometimes they know that there is a problem, structurally and in their lead generation. Maybe the problem is that they are not getting enough leads. What a lot of companies will do is they will hire a salesperson, because the sales aren’t where they want them to be, but that is a mistake in my opinion. The sales person, unless they are finding that perfect sales person that can do every aspect of hunting all the way to closing, really what you are asking, you are hiring a sales person and asking them to do marketing behaviors. If they are out trying to generate awareness for your company, than that is a marketing tactic. And so I know a lot of companies that have hired sales people and failed, and had to fire the sales person they were frustrated with their performance because they are asking them do the entire funnel, when what they really need is a marketing company or person to do the top end of the funnel and have that pass off to a sales person once the customer says, “Hey I want to buy.” Or “I’m thinking about buying, I’m pretty close, but I have a couple of questions.” You know, every kind of product or situation is different.

Howard: Sure, sure.

Justin: So we will look at that when we come into a new client and see what is it that they are expecting. Where are the pains, where are the problems, where are things breaking down. And something that we are proud of is never trying to, we don’t have a single product or service that we just sell. We don’t come in and say “You know what you need!? Is what we do.” It’s more looking at it from a fresh view and saying, “If your business was my business, and your money was my money, given all of my experience, what would I do differently, or what would I add. And my goal as the business owner of your business is to make more revenue. So from a marketing perspective, are there some things that we can do. It could be networking better, it could be spending some money on advertising, it could be content, it could be a new website, it could be video. There’s different budgets for each of those different things. If its a big company and they have a big budget, I’m going to approach that completely different. IF its a really small company, they may not have the budget for those more expensive things and they need to make sure every dollar counts, so you are going to approach that different.

Howard: Right.

Justin: And I think that is a mistake that a lot of marketing people make, is that they really have a preconceived idea of what’s going to work. And they are just trying to push that, rather than really looking at it holistically as a business owner.

Howard: Right, right. So more from a fifty thousand foot view, getting an idea of what they are doing right, what they are doing wrong, and then finding the low hanging fruits, so to speak.

Justin: Yes, exactly.

Howard: Is there any secret sauce out there?

Justin: By the way is this your coffee? Do you mind if I drink it?

Howard: No that’s your coffee. Yeah, its my coffee, but knock yourself out.

Justin: I don’t know how it got here. This is magic.

Howard: We have magic little elves that run around and do things for us.

Justin: Did you make that?

Howard: No, but maybe we can have some bourbon afterwards.

Justin: I like these cups, by the way.

Howard: Thanks.

Justin: Because it’s true. Right? Is it true for you?

Howard: It’s true for me.

Justin: Good for you.

Howard: Maybe more for you than for me after six books….

Justin: Yeah, me and my, I think I have a thousand subscribers.

Howard: A thousand subscribers.

Justin: Yeah, but my kids think that that’s lame.

Howard: Of course it is.

Justin: My daughter is into YouTube, and she’s like “Anyone with less than ten million, is just lame.” I’m like “Fine.”

Howard: Did you let her go to the little YouTube conference they had here in Seattle a few weeks ago?

Justin: No. I’m glad she didn’t know about it. What was it. a bunch of YouTubers?

Howard: A bunch of YouTubers, yeah.

Justin: Okay.

Howard: So you could meet them in person and see their show live.

Justin: Really? She would have dug that.

Howard: Yeah, does she have any aspirations to do?

Justin: I don’t know, well my youngest would probably do pretty good, but she’s only 11. The middle one is too shy, but you know, there’s a practical business application to this whole phenomenon. We have these kids who started YouTube channels, the videos, frankly some of these videos are horrendous. There is the whole series of videos that my 11 year old watches. They are like preteens acting out these skits, and they have millions of subscribers. The acting is horrible, the videos are not entertaining to me at all, of course I”m a little bit older than 11, but the point is how did they get to the point where they have 10 million subscribers? These kids?

Howard: They are resonating to their audience.

Justin: Exactly, they are creating something that is resonating with their audience. Plus, they got in early. So if you were to start now, it’s a different situation, so one of the things I tell people, it takes a lot more effort to do it later in a particular platform.

Howard: So start now.

Justin: Start now, because in two years, it’s going to be even later. And always, be on the lookout for the next thing. Because Snapchat comes out, that’s a new opportunity for someone to rise to the top. When a new network comes out, there are no famous people on the network yet, so you have a lot higher chance of it being you. Instagram was the same thing. What I would do, if I had the budget, I would always be pouring it into the next one, because you never know if it’s going to take off.

Howard: Right.

Justin: But I think it’s a cool way to jump to the top, is coming into a market early, and like you said, resonating with your audience. I mean, the videos can be horrible, but they are getting millions of views because they are resonating with who they want to resonate with.

Howard: There are a lot of fluffy kitten videos out there…

Justin: They don’t care if I watch their video.

Howard: Yeah, well so with my clients, it’s more about telling a story. And understanding what resonates with their audience and creating an emotional response. So one of the first things they do is they show a video of my daughter and my speaking engagements and maybe we will put that up. She’s pretty entertaining because she is naive and she is nine. Her on camera, she is just natural. She is just naturally funny. So identifying with that spot is that it creates that emotional response, It can be challenging. Tell me what kind of tactics have you used recently, or maybe you have a story to tell about a client that you’ve created success for that you could talk a little about?

Justin: Well one of my big things that I like to preach is just being helpful and actually, I see that somebody put my book here, which is handy. So thank you to whoever did that. The book I wrote most recently is called “Famously Helpful.”

Howard: Yeah, tell us a little more about that.

Justin: So the idea is…

Howard: Versus, infamously helpful.

Justin: Yeah, versus, hatefully helpfully. I don’t know what else it could be. The idea is that, if you could actually become famous for being helpful, in something, then you would never have to look for another client.

Howard: I.e. showing up on a show, 12 hours before it starts…

Justin: Exactly. Just as a random example. Or going back to YouTube, a lot of the people that have a lot of views on that are teaching these teenagers how to do their makeup or whats a cute outfit to wear to Disneyland, stuff that you and I have never thought of before in our whole life. But to them it’s important. Yeah, I’m never going to think of that. So it’s impossible for me to come up with that concept as a video, but if I’m in that world, it’s coming up with something that is helpful, then they become literally famous for their helpfulness. Now, they are not consciously thinking that, but they just know that this girl is cute, and she’s got good advice, and I like watching them, and I’ve got all this free time to watch videos, so I’m going to watch her videos. There are a lot of ways to become famous. But famous people tend to not have any problem selling products.

Howard: Right, right.

Justin: So if you’re Russell Wilson, if you wanted to sell hats, you could sell hats. You could just embroider some hats, put them online, like Sherman, selling T Shirts. Famous people don’t have a problem with exposure, with publicity, if you wanted to be a consultant, they could be much more successful than you or I with a snap of their finger. Because they decided to do it. Because they are famous. So there are a lot of different ways to become famous. One of them is releasing a sex tape of yourself. If that isn’t your chosen path for becoming famous, you have to find another way, right?

Howard: Right, right.

Justin: So, what I’m trying to do.

Howard: So, that is off the books for me.

Justin: Yeah, it’s kinda like I’ve considered it…but it didn’t’ really align with my consulting career. I didn’t really know, what kind of consulting I would be doing with that kind of career. What I was trying to do is, how do you replicate becoming famous? How do you create a system for it? Because a lot of people, either they are super talented, or they got lucky, or some combination, something like that. But what about those of us who are not talented in something like acting…

Howard: Or interviewing….

Justin: Or interviewing! Yeah, like speaking of not being talented at interviewing…

Howard: Thank you, thank you very much.

Justin: What I wanted to do was come up with a system for helping people become famous in what they want to do. And even that is hard to do.

Howard: Really?

Justin: Absolutely! What I’ve found is that Its hard to help people. Like this video series you’re creating, your trying to create a series that’s helpful for people. Its going to be, well hopefully your other interviews are better than mine, but let’s assume they are and you get these really smart people in here with really helpful advice. Just getting people to watch a video, and I don’t know what you’re going to charge or if its free, but it’s hard work.

Howard: Yeah. Yeah.

Justin: You’ve got to promote it.

Howard: Creating the video is the easy part, right? It’s getting the video out there to the world that is the challenge.

Justin: And making people watch it. So it’s hard to help people, it’s hard to give away free stuff, which came as a shock to me, but one of my first books was a bestseller, it was a novel, and i wanted to get it out there even more, so I opted to give it away for free for a window of time. You think, “Boy if I could sell this many copies, I must be able to give away a ton more, maybe a bunch of people will read it and enjoy it. Maybe they will buy another one of my books, it’s kind of the idea. But you can’t just assume people will download your book for free. You’ve got to do a lot of work.

Howard: You’ve got to spend money to market your book.

Justin: You’ve got to pay money! That was the thing I couldn’t believe! You’ve got to pay money to advertise to give something away! All of this to say…

Howard: Just so you can get them in your funnel, so you can..

Justin: Yeah so you can spam them.

Howard: Yeah…

Justin: For long enough until they buy, before they unsubscribe. Or report you as a spammer… All of this is tactics that I’ve discovered which are tools for becoming famous for your helpfulness. Writing a book about something that you’re good at. Either giving it away, or selling it, or getting in front of people. There is a ton of different tools. But the point I was getting at with some of the stories is that, just because you write a book, even if you offer it for free doesn’t mean that you are instantly famous for your helpfulness. You’ve also got to add to that dedication over a long period of time, because the people who we look at and we say “Boy I wish I was like them, I wish I had their audience” they have either been doing it for a long time, or they were in the right place in the right time and had some luck factor.

Howard: And then they hired you.

Justin: Well, if they hired me, then it’s just like magic. I just snap my fingers and make them famous. I wish that were true.

Howard: Can you talk about a tactic or a story in your book, Famously Helpful, where you actually helped support somebody through that process? Maybe, some of the ideas you had for them?

Justin: Absolutely. We can talk about some specific stories, the various tools I would say, anyway that you can be helpful.

Howard: Give us an example of that. What does that look like?

Justin: Well, so really there is the basic idea that if you’re helpful to someone, you’re far easier to remember. Lets say you and I, we know each other a little bit, we have some rap-ore. We’ve met a few times. Lets say you run into me one day, and it’s your anniversary, and you just remember it’s your anniversary, but its 5 o’clock in the afternoon, and you’re thinking you’re in for it because you haven’t bought a present, you haven’t planned anything. Now if I want to be helpful to you, I might say “You know what, there is a flower shop across the street, I know the manager. Lets walk over there together, I’m going to get you a good deal on something.” And send you home, and kind of help you, become a hero on your anniversary. Now, after that experience, you’re going to be likely to remember me, if you run into me, you’re more likely to remember my name.

Howard: Sure, sure.

Justin: If you get my email, you’re more likely to open it. That is, a random example, but its much better to align the way that you’re helpful with what you do. So I could do that, just because I want to be nice and help you out, but if I was a flower shop owner, that would be far better for me. Because then the next time you need flowers, you are going to come to me. If I’m a consultant, it’s going to be better for me to devise ways to be helpful that highlight my expertise, and that’s why a lot of people are writing books, that’s why people are blogging, so any tool, any idea that you can come up with. And I encourage people to be creative. Because everybody’s blogging, everybody’s writing books. Everybody is email marketing.

Howard: Yeah, its pretty common right?

Justin: Well, the truth is that it’s not everybody. Even now, you’re probably still in the 1 percent if you write a book. But it feels like there are a lot of them out there. So I encourage people to get creative.

Howard: When you say outside of the box, what’s unique that you were just going to elude to, that helps separate you or differentiate you from everybody else out there writing a book.

Justin: Well I think that it’s really unique to the vertical, one idea would be let’s say you’re an attorney, and I’m a CPA and I want to sell to you, I specialize in doing services for attorneys. Now, if I could find an article that showed how many attorneys looks twenty percent of their income every year because they are scatter brained and they don’t have the right software and everything in place. And if they could implement a couple of differences, they could make twenty percent more. And I find this article in something like US Today, something unbiased, it doesn’t have to be written by me, but I can scan that and mail it to you, or email it to you and write you a custom handwritten note, or I could use proper software to make it custom as possible and mass mail it out to everyone. And then I just have a simple call to action that says….what I believe is that when you start a relationship with somebody, you have to be very soft on the sales.

Howard: Not selling at all.

Justin: Just say, “Howie, here is an article for your attorney thing, I thought you might enjoy it.” And then, over time, I start to add more call to actions. If you want to sit down for thirty minutes, I would love to spend half an hour with you for free, just talking about some of the pain points that you have. So you start to get more aggressive over time, but I think it’s not like the sexiest, coolest thing, you know, but it’s different than what most people do, because most people send crappy newsletters that nobody wants.

Howard: Right, with a very strong call to action. I’m trying to sell to you – buy buy buy! Versus you actually saying, hey this is an article that you may be interested in, with no sales whatsoever. And its more of your salutation and your phone number but, basically that pretty much it.

Justin: Yes. Another example would be events. I love live events. And so recently, in fact we met at a live event.

Howard: Right here at PMG.

Justin: Right here in this very studio, I think I was sitting five feet from here, maybe we should move so that we can reenact that. No, that was a really cool event. Did you like that?

Howard: I loved it. I loved it.

Justin: So that event was put on by three people who wanted to gather a bunch of business owners and it was going to be networking and education. And it was really helpful. The conversation was rich, there was free drinks right, so that helped. Helps my stomach when I get hungry, helps my nerves if I need a little cocktail.

Howard: Yes, you can’t beat that. A little liquid courage.

Justin: So they were just being helpful.They paid for all of it. The stuff to bring these people together. And so through that, they got some connections. Especially if you can be up on the stage and sharing your expertise, thats how you take that to the next level. So its one thing to put the event together, now you can amplify that, you can 10x it by being up in front of people, sharing your expertise in a very non salesy way. So you’re not saying “Hey buy my book and I’ll tell you all the secrets.” You say, “Hey you know what, I’ll give you a copy of my book if I’m going to talk about it, and then I’m going to meet with you for free and help you implement the ideas of this. And if you can take the ideas from this and run with it on your own, thats awesome. More power to you. If you ever need me to help you professionally, we can talk about that down the road, but right now, all I care about is helping you grow and implement the ideas.” And having the confidence to keep giving, giving, giving. Knowing that in the end, a percentage of people are going to buy and make it all worthwhile.

Howard: Wow, I call that the giver’s gain. You know, because there’s a lot of people to take out there in this world, so it’s nice to meet somebody who is giving back and trying to help support other people. And thats what this show is all about right? 10 xing your leads and revenue, it’s all about teaching others what everybody else has already tried, and failed. And we just had Corey Hanson on, he’s like, that’s where you get good advice from those who have failed, they’ve had successes, they know what works and what doesn’t work. Having somebody on their team like yourself, makes a lot of sense.

Justin: Yeah you pay them so you can gain access to their failures, and you don’t have to learn on the go. Its kind of a nice way to go.

Howard: Exactly. We are wrapping up here, I like to kind of find out a couple things about your daily routines or your daily habits. They can be personal habits that keep you on track, they could be business habits that help keep your team focused, anything out there that you can think of that you would like to share that our audience might be able to use in their day to day business life?

Justin: Yeah, absolutely. I mean, I love productivity. I love getting stuff done and being more efficient as I get older and wiser and learning how to be more efficient. And something that I’ve been amazed by is some people are just a lot more efficient and productive than other people. And they don’t necessarily work harder. And so I think that the key is knowing what to do and what not to do. And there is a lot of books out. There is a book out right now called “The One Thing” there’s a lot of information out there about doing the 80/20 rule, doing the 20 percent of the work that gets you 80 percent of the results. And I think that’s absolutely true in productivity. And recently I was down and out for a few months, I was sick. I couldn’t work very much. And in fact, I could probably work a half an hour to an hour, then I was done. I couldn’t think anymore. And so when that happens to you, you have to focus on just a couple things, it forces you to. During that time I was able to get done the things that I needed to get done. And just a half hour to an hour. It really causes you to realize that we fill our time with tons of stuff that we don’t need to do. And we have a really bad perception, I think, of what needs to be done and what doesn’t need to be done. And we tend to just do everything. Actually what we tend to do is what we enjoy. Or whats easy.

Howard: Right, get it off the list.

Justin: Oh yeah man, check that off. Kissing my wife. Check that off the list. I kinda like doing that.

Howard: Spanking the kids.

Justin: Yes, spanking the kids.

Howard: It’s a bad analogy. I don’t spank my kids, but she probably needs it though.

Justin: Sorry kids, if you’re watching. So we do the things we enjoy.

Howard: Maybe it should be kiss the wife and spank the wife, I don’t know.

Justin: Just depends on the context.

Howard: Exactly.

Justin: So, we do things that are easy or the things that we enjoy, and then we check them off the list. And we think, “Boy we are getting a lot done.” But there is often certain activities that can yield a 10x return.

Howard: Okay, so how do you prioritize your day, how do you make that happen? What do you throw off the list, what do you put at the top of the list?

Justin: Well you have to look at your list, I believe in having a list management system. I don’t care what system you have.

Howard: Like Evernote or?

Justin: It doesn’t matter what it is. You need to get the things out of your head and put them somewhere. Then you can look through that thing and you pick, its subjective, you have to decide of these things, what is the most likely to get me to my goal? Now, you have to know what your goal is in order to do that. And then you do that task. You clear your mind and you do it. You don’t delay, you don’t get a coffee, you don’t go spank your wife or whatever you like to do Howie. And you get that thing done.

Howard: Right, right.

Justin: And then if you have more time, you do it again. You do the next one. The thing you have to do, somebody like me, I love working and I would work 24 hours a day if I could. But you have to stop and let it go. So that at the end of the day, or if you are taking a vacation, a weekend with your kids, lunchtime meeting with a critical employee or a friend, everything you didn’t get done, you just let it go. Next day. And you look at that list again and I think if you do that, you can be far, far more effective than the average person.

Howard: I think they wrote a song, Let it Go, didn’t they?

Justin: Let it Go, Let it Go….Is that a John Legend song?

Howard: No, I think there was a one of those Disney programs.

Justin: That was Frozen.

Howard: Frozen, yeah that’s it.

Justin: Your kids must be older than mine.

Howard: No we have them spread out, 9 and 19, so…

Justin: So the 9 year old wasn’t singing that?

Howard: Oh yeah, constantly. 24/7.

Justin: Maybe we could get famous on YouTube by singing that song. I think I heard about some people that did that.

Howard: Yeah I would like to be famous for something, but not for that.

Justin: I don’t think it would work with you and me…

Howard: Why?

Justin: Two middle aged guys singing Let it Go, that’s the title right?

Howard: Yeah. No I think they might put us in jail for something like that.

Justin: I would put me in jail for that.

Howard: So, tell me, do you have any quotes you would like to share and why they are important to you?

Justin: Quotes…well it’s not a sales quotes so much I like getting stuff done. I like doing stuff. I always value people who do things, try. And so I don’t even know who said it, probably a hundred people, but “They only way to fail is to not try” The only way to assure that you are going to fail is to not try. And its really just true. And so many times in life, we compare ourselves to Zuckerberg or somebody who is a billionaire at 25 and you’re like ,”Man, I’m really screwed up. I didn’t make a billion dollars at 25, and it’s like we are comparing ourselves to one in a billion situation, when really most people are successful over the course of a long period of time. Trying different things, great sales people just keep trying. They just keep calling, you can accelerate your efforts by improving your efficiency, doing the right things, there are a lot of things you can do. But the first thing is you need to do something. Too many people are paralyzed by fear, failure. Failure is just a sign that you got guts. That you went out and tried something. I think its cool to fail. It’s cool. I’ve failed more times than I can count.

Howard: Yeah, I’ve failed a few times. Fell on my face, you just got to get back up and do it over again.

Justin: Yeah, and Brene Brown I think has a cool book out on that right now. There are a lot of good resources on that, but I would just say get out there and start doing something.

Howard: Yeah, just go for it, don’t look back, keep moving forward.

Justin: Yeah, absolutely.

Howard: So I want to thank you for being on the show today. It was very awesome.

Justin: Thank you for having me. It was really fun.

Howard: If you guys have not gotten the book, Famously Helpful yet, Amazon?

Justin: Yeah you can pick up a paperback on Amazon or just go to and I had them set up where everybody watching this episode can get a free copy on an ebook.

Howard:, awesome. I kind of like the print book, it’s got a nice feel to it.

Justin: I love print books, I have a huge library.

Howard: And it’s got some big print in it, so if you require glasses…

Justin: Yeah exactly you can read that from like 40 feet away, that’s why we did it that way.

Howard: Yeah, it’s like a teleprompter, it’s cool. Okay so that wraps it up for another episode. So thanks for being on the show again. I really appreciate it, especially…

Justin: Thanks for having me, it was fun. At least did I look like I was having fun?

Howard: You looked like you had fun.

Justin: Because I was kind of faking it, I didn’t want anybody to know, but felt like I had to tell you.

Howard: I think you did a great job. And I appreciate you being famously helpful for me, because you helped me out…

Justin: I like to insult people, when they are just about to promote my book for me. Thats kind of a tactic I use.

Howard: Whatever works for you. So Famously Helpful, you can get it on Amazon, you can get it on you can go there and get a free copy, all you have to do is sign up. How hard is that, right? You can also go to and get a bunch of free information or bits and pieces of this recording as well as many others.

Justin: Promo Code Howidser.

Howard: Howidser…

Justin: For Howie. No there’s no promo code. I’m just kidding. You can just go to and get it.

Howard: Yeah, how much more promo do you need than free. So just go to

Justin: And I’ve been whining about how hard it is to give away free stuff. So, you guys could really make myself feel better about myself if you get my free book.

Howard: Yeah you can help him, right? You can be helpful.

Justin: You can be famously helpful for me. Wouldn’t that be cool.

Howard: I’ll do anything I can. Alright, thanks again.

Justin: Thanks, maybe we can do it again sometime.