More than 2 billion users visit Youtube each month and over a billion hours of video are consumed each day.
If your business wants to reach modern audiences, you have to be producing video content and leveraging the popularity of Youtube.
If you aren’t sure how to make a Youtube video, we are here to help. Keep reading to learn more about creating high-quality Youtube videos for your business.
Create a Strong Message
The beauty of video content lies in its ability to quickly share your brand’s message – if you do it right.
Before you even start making a video, you need to decide what message you want to send. Humans are highly visual creatures. Videos are better than written copy at capturing and keeping customers’ attention.
Your videos can be used to share your brand’s ideals and even to provide value to viewers beyond your product itself. Brands successfully do this by creating tutorials and other useful content.
Produce High-Quality Videos
The quality of the tech you use will go a long way towards ensuring your content is perceived well.
Don’t underestimate the video recording capabilities of modern smartphones. You can use a smartphone or a DSLR camera.
Having good lighting and a microphone, even for a smartphone is 30% of the overall quality of a video!
It doesn’t matter which type of camera you use, but you really need to have good lighting and microphones to capture the moment. When it comes to editing, good quality software can make all the difference in how your content is presented.
Optimize Your Content
Like Google and Bing, Youtube filters search results to help users find the most relevant content. That means if you want your content to reach your target audience, you have to optimize it.
SEO, or search engine optimization, for Youtube, works similarly to traditional SEO. Your video’s titles and descriptions should be optimized to help potential customers find it easily.
Furthermore, you can share your Youtube video on other social media channels for maximum reach.
Format Your Videos Properly
Properly formatting your videos can help ensure they are seen by your target audience.
Youtube has an algorithm that favors longer videos. If you can create longer that’s engaging great, Youtube takes notice. Your videos will start to be recommended to more people.
Most consumers will not watch more than 2 minutes, especially if they are not learning what they had been hoping for.
Stay on topic and let them know in the first 10 seconds what you are going to teach them, this will help them understand what they are in for and that you are fully engaged in teaching just that subject and not wander off on other topics.
Keep in mind that sacrificing quality for quantity isn’t the right move. If users abandon your video after two seconds, its full length doesn’t matter.
The full marketing package for your video includes proper tags, titles, and thumbnails.
There’s a fine line between creating enticing headlines to attract users and being too over the top. You don’t want to sound like clickbait.
Not Sure How to Make a Youtube Video That Stands Out?
Knowing how to make a Youtube video that stands out amongst a sea of endless content takes practice and experience. Quality, quantity, and knowledge of the video hosting platform itself are all important factors.
Don’t waste your time on videos your target audience won’t watch. Consulting a pro will ensure your videos achieve their goals.
Contact us today to learn more about what we can do for you and to schedule a consultation.