If you have been looking for creative ways to capture new customers and share the personality of your brand, look no further than live streaming.
According to the marketing Guru, Gary Vaynerchuk, if businesses are not up to date with the latest in video marketing, such as live streaming, they are going to lose.
Live streaming, or live broadcasting, is as real as it gets, there is no editing and no need for major equipment.
The only problem is, if you do not know how to do live streaming, you could using up a lot of your precious time and energy. As a business owner, your time is money, so you need to be most productive with how you use your time.
Thankfully, we have the full rundown on how to use live streaming to its full benefit. Keep on reading to learn how to do live streaming and broadcasting by using Switcher Studio today!
Hold a Q & A Session
A great way to really connect with your clients is to do a live question and answer session, where you let them ask you questions about your business, products, services, and yourself.
This gives you a chance to really “humanize” your brand, and create ways for your customers, and potential customers to relate to you. When you create a brand story that your customers relate to, they are more likely to become a loyal customer to you.
Prepare your audience ahead of time by selecting a time in the following week to host the Q&A session, this way, they can plan around it and have the right questions.
Live Stream As a Signup Process
Advertise ahead of time that you will be doing a live stream, and that during that stream you will be giving out some special offers.
Once the live stream is in action, mention to your audience that in the end, you will give out the special offer. This way, you have them with you during the entire process.
The special offer can be anything from a free product or service, or access to an exclusive email list.
Live Stream Your Product In the Making
If you really love your own product, you will have no problems going live and showing them how it is made behind the scenes. This shows a high level of integrity behind your product.
Even if your product is a service, you can display how the process goes, or give them an example using an assistant or model during the broadcast.
Learn More About How to Do Live Streaming
Live Streaming is the perfect way to engage with your audience, and really show the depth and reliability of your brand.
Now that you know how to do live streaming, it is essential to know what equipment to use, and video skills that can skyrocket your success.
To learn more about video marketing and production, feel free to contact us at any time.