I have spent my entire career in the on-line digital space. I’ve held prominent web positions at Boeing and Continental Mills before venturing out on my own and forming my own web businesses. I’m a result focused, decisive business leader with proven success increasing leads and engagement for my clients. I’m a best-selling author of the Smartphone Video Tool Kit and the book Video Works if You Work It. I am a speaker, teacher and authoritative voice on the usage and production of videos in marketing that engage, inspire customer to take action and increase leads. I combine my passion for creative storytelling with web analytics and systems to make unique and meaningful brand connections.
I believe that you can’t just focus on the end results. For businesses to thrive they must dig deep into all aspects of the company to discovery what it takes to connection with their audience in unique and unexpected ways. It’s for this reason I created The Long Game. The Long Game is a web-based Show produced in our studio in Woodinville, Washington. The intent is to introduce you to thought-leaders, CEO’s and other individuals who openly share how they play The Game to win in life and business to create Forward Momentum – One Strategic Step at a Time.
Carol is a highly analytical and creative marketing executive with diversified experience in identifying strategic market opportunities and executing unbeatable integrated marketing plans for B2C and B2B brands. She’s led the development of critical consumer insight and innovative marketing programs for brands in the Outdoor, Coffee and Pet Industries. Her solid market research background is a springboard to how she’s helped companies and brands reposition themselves, evaluate customer segments and enhance go-to-market strategies. She knows how to help companies evaluate and allocate resources to the programs that help a business thrive and grow. Prior to leading in-house marketing teams, she helped companies such as Microsoft, Starbucks Coffee Company, Nike, Inc. Holland America Line, Alaska Airlines, Weyerhaeuser, Tree Top, and many more yield the insights they needed to make smart investments, develop better product decisions, launch successful communications campaigns and more.
Holly is a detailed oriented, highly reliable team member. You can find her working on projects, parties and events that make people happy and feel more-connected. She leads the philanthropic efforts for ManifesGo and strongly believes in giving back. She alone has over 150 volunteer hours for the 2018-2019 school year. She’s an active Cadette Girl Scout, a member of the National Junior Honor Society and a Student-Athlete.