Optimize Product Videos for Costco Special Events.
Situation
BedVoyage was in need of a better way to showcase the detailed features and luxury of their bedding solutions. They were finding that long product descriptions and static images alone were not providing engaging and informative experiences to help facilitate conversion through the buying cycle for their target consumer.
Bedvoyage was also looking for a way to optimize their product story for Costco.com so on-line shoppers could seamlessly discover and learn about their product.
Solution
ManifesGo created a series of videos that helped showcase the product features and how to dress your bed for various seasons. These videos visually show the luxury and detailed, thoughtful product features of BedVoyage products. The also cross promote the entire product offering for optimal sleep comfort and wellness.
For Costco.com we created an engaging experience using video that result in a measurable lift in product page conversions.
Company Profile
BedVoyage, a subsidiary of Home & Travel Solutions, LLC, was founded in early 2008. Its headquarters are in the wine country of Woodinville, Washington. BedVoyage offers a full line of Luxury Bamboo bedding solutions that combines the best qualities of comfort and wellness: sheets, duvets, coverlets, shams, blankets, crib bedding and towels.
You can find BedVoyage bedding solutions in Big Box, Warehouse and other brick and mortar Stores, Luxury Hotels, Bed & Breakfasts and Vacation Rentals. They are the preferred bedding of many Interior Designers.