- Astor & Orion
- April - June 2023
- Coaching, Consulting, Strategy
- Social Media & Performance Marketing
Astor & Orion is a jewelry brand with an emphasis on sustainable practices. They faced a challenge in determining the most profitable channel to market their products, whether to focus on e-commerce or wholesale, and which marketing strategies to implement. Their concern was identifying the most effective wholesale strategy to generate the highest sales with limited resources.
Our team proposed a solution that involved assessing the strengths and weaknesses of the client’s current e-commerce approach and comparing it with the wholesale process. We determined that the client can establish a consistent and reliable cash flow by finding buyers and retailers who can purchase their products in larger quantities. This approach allowed the client to leverage the benefits of both distribution channels and make an informed decision about which channel to focus on. Developing detailed marketing strategies played a crucial role in making this decision.
ManifesGo took a deep dive into the challenges we were facing and helped us determine the right channels and strategy to market and sell our sustainable jewelry.