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Case Study

2018 Northwest Event Show

View Study
  • Butler Events
  • January - March 2020
Our Services
  • Strategy, Idea and Concept
  • Video Production and Content
  • Social Media & Performance Marketing
  • Coaching and Consulting with Founders

A Year of Firsts For The 24th Annual NWES

Presented by Butler Events, the Northwest Event Show is the largest annual trade show in the Pacific Northwest, featuring the newest, most innovative event and hospitality ideas for corporate meeting and event planners under one roof. This exclusive industry show is not open to the general public.

An Evolved Show For 2018

We led the development of earned and paid marketing tactics, working with local business magazines and influencers to promote the show. We utilized video in nearly all marketing efforts to increase engagement and connect with event planners. We coached the new show owners on camera and produced personal message videos for exhibitors and attendees, inviting them to participate.

ManifesGo envisioned and produced an on-site day of LIVE Broadcast from the 2018 Show. The show streamed live on Facebook. Live stream content was cleaned up and re-edited for post-show posting.


Butler acquired the show in 2017 and sought a group of independent professionals to help them reimagine and present the 2018 show to the Pacific Northwest event and hospitality community.

With significant growth goals, Butler needed marketing and communication solutions to create value and connection. They wanted to grow exhibitor and attendee participation and introduce the Pacific Northwest event and hospitality community to new ways of experiencing and participating in the Northwest Event Show – before, during, and after the one-day show. They aimed to increase the connection among the PNW Corporate Meeting & Event planner community and add valuable content at the show.


ManifesGo was hired as a key member of the Marketing and Communications team. As thought leaders in marketing strategies, communications, marketing execution, and video production, we focused on increasing awareness, lead generation, and acquisition to grow exhibitor and attendee participation in the 2018 show. We envisioned and participated in unique pre-show events to engage potential and existing exhibitors to help guide and ensure their success at the show. We developed an overarching communication roadmap and campaigns to facilitate common and consistent messages about the show, its new features, and the new owners. We facilitated and co-managed the set-up and content creation of social channels (LinkedIn, Instagram, Facebook, Twitter) and e-mail campaigns.

Photo Highlights from 2018

It was an exciting experience working with ManifesGo and seeing a comprehensive marketing plan playing out to promote the show in all the right ways.

Stuart Butler - President, Northwest Event Show
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