What is RoadMapping?

Over the years, we’ve found that many clients want to jump into the deep end without asking some key questions: how deep is the water? Is there an undertow? Will I need a wetsuit? And what about sharks? Knowing the answers is essential – because just as each body of water is different, so is your business, processes, and desired outcome.

If your company wants to build your brand, engage your customers, maximize sales, and drive revenue, ManifesGo’s proven, results-driven Marketing RoadMapping will identify where you are now and strategically point you in the direction you need to be in.

Here’s how it works – first, we take a deep dive into your business, determining your challenges and evaluating your current marketing efforts. We then use this information to create a personalized roadmap that outlines the steps you need to follow and the marketing initiatives you need to implement to take your business to the next level.

Your customized Marketing RoadMap will:

Produce an accurate estimate of the project timeline and cost, preventing irritating and costly overages and delays

Provide you with a blueprint for success – producing a better-finished product, often on a smaller budget

Deliver more bang for your buck by de-risking your investment and ensuring that your spending generates a return

If this sounds good, and you’re looking for a low-cost, low-risk way to grow your business strategically, let’s chat about how ManifesGo’s proprietary Marketing RoadMapping can get you on the right course.

The RoadMapping Process

Step 1 – Roadmapping Session

Before starting on any journey, it’s wise to plan ahead. We use our Roadmapping service to help you understand where you’re going, how long it will take, how much fuel (budget) you should expect to use, and what risks you face along the way. After our session, you’ll have a clear and concise roadmap to help you solve your business’s problems as quickly, safely, and economically as possible.

Here’s what to expect with your upcoming Roadmapping session:

A. DISCOVERY

You: We’ll go into more detail about you, your company, your customers, and your business model. The Problem: Our team will learn more about your project and, specifically what business problems lie behind it. The Payout: We’ll dive into the project in more detail and establish exactly how this project will be financially beneficial to your business and yield a return on investment. What defines success? What defines failure? The more we learn about your business, its problems, and your goals, the better we’ll be at being able to help you determine a Roadmap to reaching those goals.

B. ASSESS RISKS AND PRIORITIES

After we’ve learned as much as possible about your business and what you want tomorrow to look like, we’ll assess and analyze the risks in moving forward. Your team and ours will bring forward anything that could keep this project from being successful — maybe the budget’s too low, the timeline’s too tight, or there will be a degree of research and experimentation needed.

C. PLAN THE PROJECT

We’ll spend most of our time together digging into how the business problem can be best solved. What should be done? What maybe shouldn’t be done, at least not yet? Together, we will put a start-to-finish Roadmap for your project. This will help you avoid any dead ends and wrong turns. And we’ll also ensure that before you start executing your project, you understand how much time and money will be required.

D. REASSESS RISKS & CLOSING

Now that we’ve fleshed out this project and have developed a few paths to help you solve your problem, we’ll revisit the risks we identified at the beginning of our session and see if they’re still a concern.

Step 2 – In-Depth Analysis

After the session, our team will spend a few days researching your project’s problem domain, including taking the time to investigate any of the risks we identified during our time together.

We’ll produce a Deliverables Report that details exactly what was discussed and brought to light during our session together, and we’ll also provide recommendations for the next steps.

This document is portable and can assist you in recruiting talent money or presenting this project to a competing firm.

Step 3 – Delivery Of Roadmapping Report

We’ll email you a copy of your personalized report and schedule a follow-up to discuss any questions that might allow you to make the best decision regarding the future of your project and your immediate next steps.
Additionally, you’ll be sent any materials discussed or developed during our session.

These might include:
Wireframes | Workflows | Mind maps | Story Cards or Tasks